Logo and Brand Identity Design
A logo is not a picture; it is the system that makes your brand recognisable everywhere. We build an identity that stays the same on the website, the phone screen, the shipping box and the ad. Because we also build the site and the ads, the identity does not stay on paper; it goes into use from day one.
What is included
- 01
Brand discovery
Who you speak to, how competitors look, how you want to be remembered; the identity comes from here, not from taste alone.
- 02
Logo and mark
Primary logo, symbol and horizontal/vertical versions; a structure that works at app-icon size and on a signboard.
- 03
Colour and type system
A consistent palette on screen and in print, accessible contrast, display and text type families.
- 04
Voice and digital applications
Tagline, short description and writing rules; profile images, post and story templates, ad patterns, app icon and favicon.
- 05
Brand guidelines and files
All usage rules in one document; vector and print files and web-ready versions delivered.
Our approach
- 01
Readable on a small screen
We test the logo first at app-icon and social-profile size; a logo that fails there does not work today.
- 02
A system, not a single image
Logo, colour, type, voice and templates delivered as one whole your team can use without breaking it.
- 03
Together with site and ads
The identity is carried into the website and ad creative by the same team; no need to explain the logo to another agency.
What sets the price
Scope sets the price: logo only or a full system. Items are listed separately in the quote.
- Logo refresh only or an identity system from scratch
- Whether naming is needed
- Number of applications: cards, packaging, signage, social templates, presentations
- Depth of the brand guidelines
- Whether taken together with site and ads
How it proceeds
Four steps. At each one, what we need from you and what you get from us is clear in advance; no surprises.
-
1
Discovery
Brand story, audience, competitors and expectations; direction brief and quote.
-
2
Direction and concept
Two or three conceptual directions presented; one chosen and deepened with feedback.
-
3
System and applications
Logo family, colour, type, voice and templates completed and shown in real use.
-
4
Delivery and use
Guidelines and files delivered; we apply it to the site, social media and ads.
Frequently asked
Let’s talk about your brand
Send your current logo or your idea; we will discuss what needs doing and the route the same business day.
01Can we get only a logo?
Yes. We offer a narrower scope for a logo refresh, but we always include at least a one-page guide for colour and type so the logo is used correctly.
02How many options will we see?
Two or three reasoned conceptual directions after discovery; one is chosen and matured with feedback. Few reasoned options beat dozens of random ones.
03Which file formats do we receive?
Vector (SVG, PDF, AI), CMYK versions for print, PNG/SVG icon sets for web and apps, and social media templates, all with the guidelines.
04Can you keep and refresh our current logo?
Yes. Simplifying a recognised logo and making it work in digital is often better than starting over; we evaluate this together in discovery.
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